Tru Earth – rethinking how we do laundry

Tru Earth logo

Location: Headquarters and manufactured in Port Moody, BC

Designation: They make several “Made in Canada” products, and are a certified B Corporation.

Specialty: Eco-strips laundry detergent & plastic-free packaging on cleaning and laundry supplies

(Note: some of the links on this page may be affiliate links meaning I’ll make a small commission at no extra cost to you if you decide to purchase a product.)

💰 Where to Buy: Carried at many of Canada’s largest retailers (including Canadian Tire) and smaller shops too. See “Where to Buy Tru Earth” for a store near you. Plus, they have an online store so you can buy directly from the company.

Website: Tru.earth

Wholesale Sales: Yes. (Click here for more information on how to become a retailer.)


Goal 👉 to Reduce Plastic

Tru Earth Laundry detergent strips - made in Canada

To help cut down on the plastic waste associated with large bottles of laundry detergent, the founders of Tru Earth decided to do something different.

They focus on selling laundry detergent strips like the ones in the photo above.

Solid rectangular sheets of detergent where you simply drop a strip into your laundry machine along with your dirty clothes.


Their Laundry Detergent Strips




Dishwasher Tablets

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